Websites are ever-evolving products. They are updated for speed, security, accessibility, and new features. The thought experiment about the Ship of Theseus comes to mind when thinking about the lifetime of a website. If you replace boards on a wooden ship as they rot, every board will eventually get replaced. At that point, is it…
Author: Hall
Email Automations to Boost Your Revenue
Email automations can help you market more efficiently and avoid doing repetitive tasks, create a more personalized connection with your audience, and increase your ROI. While they require some work upfront, once set up, automations do the work for you. Today, we’ll look at four types of email automations you can use to boost your…
Why You Need to Implement Facebook’s Conversions API Now More Than Ever
As of today, the majority of businesses advertising on Facebook are collecting consumer data through a third-party cookie known as the Facebook pixel. With the recent changes in data protection and Apple’s iOS 14 update, the Facebook pixel will start losing its effectiveness, causing campaign performance to suffer. Here are a few examples of how…
Google Ads Phases Out Broad Match Modifier
The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…