In addition to my life here at Hall as internet marketer, I’m an avid fan of audiobooks and a creative writer. This weekend I was listening to an interview with a writer who was asked the question that all published writers must get really sick of answering — “What is your advice for beginning writers?”…
Author: Hall
Email Marketing is an Important Part of Inbound Marketing
As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketing as a part of one’s Inbound Marketing strategy. “But email…
What is Missing On Your Website: Compelling Offers and Calls-to-Action
Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At least your Facebook page will take you much less…
Tag, You’re It: Some New Information on SEO Best Practices
Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on their own field research and the rankings correlation report developed by their team, he’s offered up some juicy nuggets that should be of interest to…