We introduced the Screaming Frog application and its basic functionality in our Screaming Frog Simplified blog post. This time, we want to show you how to enhance your search capabilities using its Custom Search feature. The Custom Search option can be found in the main menu under Configuration > Custom: Suppose we want to…
Author: Hall
Preparing Your eCommerce Store for the Holidays
As we approach the holiday season, people are starting to look for and buy presents and prepare for celebrations. Likewise, businesses across the country and the internet are starting to take strides to increase sales as much as possible. However, not everyone is going to be taking advantage of the same opportunities. How do you…
Optimizing Your Content for Voice Search
Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.…
Tapping into Google Trends
Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to…