Google Analytics (GA) and Google Webmaster Tools (WMT) provide a wealth of information about website usage by visitors and the Googlebot respectively. When used individually, account holders can see key visitor metrics using GA and uncover issues that may be negatively impacting website health in WMT. While using each of these products individually is great, combining them…
Author: Hall
New Extra-Long Descriptions Spotted in Google SERPs
The value of meta descriptions has long been debated. While many see them merely as useful information for users with questionable influence on search rankings, others insist they play a critical role in search engine results. Whatever your own opinions are about meta descriptions, the keywords used in them, and how they affect rankings, you’ll…
Google Search Tips: Let the Search Engine Do the Heavy Lifting
At the end of the day, most of us use Google just as it was originally intended – to type in a few keywords related to what we are looking for and start the hunt for our desired content. What’s that, you didn’t find what you were looking for in the first few search…
Is WordPress the Best Choice for Your Company Website?
So your company has decided that it’s time to create a new website. What now? There are a multitude of options for managing you online presence and if you’re like most people, it won’t be easy to distinguish them all at first glance. Not a problem, your first step should be to take stock of…