Social media should absolutely be an important piece of every company’s marketing strategy. Not only is it a free and valuable way to maintain contact with your clients and potential clients, it can also play a role in boosting your search results. In essence, social media done right not only legitimizes you to your customers, but…
Author: Hall
10 Tips for Starting a Great Small Business Marketing Newsletter
Setup an Automatic Welcome Email Whether your website visitors have volunteered their email addresses or they simply signed up for the newsletter during the checkout process of your website’s store, they all deserve a nice welcome aboard for doing so. Having an automatic welcome email send out as soon as they sign up shows your…
Your Competition is Watching You
Here is a thought for you this Halloween eve. Ever get that feeling that you’re being watched? It’s a creepy feeling for most people and in our business someone almost always is. Online search marketing has quickly become a dog-eat-dog world, with everyone trying to “one up” each other for placement. Your competition is using all…
How to Implement Event Tracking Using Universal Google Analytics
Google Analytics is a very powerful tool right out of the box, however, the default installation is unable to track JavaScript and jQuery actions and on page events. By default Google is only notified when a user interacts directly with the server, which typically happens when changing from one page to the next. In order…