Using Internal Site Search Reports to Improve UX

As an SEO, you are most likely very used to the practice of matching a specific keyword with a desired landing page on your site. You likely do this daily. Similarly, we can use an Internal Site Search report data from Google Analytics to help users get to their desired content on your site in…

Calculating the Value of a Keyword

Ever since Google decided to hide keyword data using secure searches, SEOs have been struggling to get the same insight that used to be so readily available in Google Analytics. While we’ll probably never have the level of insight we had with the exact keyword data straight from the source, we do have a few…