Author: Tom Hall

1. Easy to Find We all only view a very small portion of the existing World Wide Web. There are trillions of pages, but we can only view a very small portion of the web made up of the websites we can find. In B2B, prospects have to be able to find your website to… Read more »

The most identifiable difference between marketers with traditional marketing backgrounds and those who are pure internet marketers is how they define victory. Traditional marketers tend to focus on the individual battle or battles while most savvy internet marketers look at a bigger picture and focus on the war. Why the Difference? Traditionalists are conditioned to… Read more »

Stop!  If you are doing any of the six following things, you are likely hurting your sales and marketing efforts. They are a waste of time, money and energy that you can use in better ways. Stop intrusion marketing. There is a reason why every single post office has recycle bins in their lobbies –… Read more »

We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct Mail and Telemarketing, sales and marketing digressed to a numbers game obsessed… Read more »