Author: Tom Hall

Your geographic area no longer defines your economic sector. Thanks to technology, you can define where you exist by vertical market and offerings, not just by region. You can use email, social networks, your website and web search to create a flexible, resilient sub-sector of the mainstream economy focused around your company. The Sector of… Read more »

The economy is challenging all of us. Small Businesses have been overlooked, for the most part, by the government’s plan to stimulate the economy and it looks more and more like we will be relied on for the recovery. Whether you agree or disagree with the effectiveness of government intervention in a free market economy,… Read more »

No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of the mainstream economy focused around your company. Your local economy is defined by all the businesses that… Read more »

Shifting Some More…. As I discussed last week, traditional marketing is dying and as the power shift to buyers takes place – another power shift is also occurring. This is the shift towards the businesses’ owners being forced to become more and more involved in their own marketing. In a traditional model, we would purchase… Read more »