In the last two posts, I talked about defining your company and delivering an honest message. Here are a few suggestions to putting those ideas into action. Toss the assumptions associated with your service aside and think in real terms about what you do and why you are the best choice. Your goal is to…
Author: Tom Hall
Yes a Cat’s Breath Does Smell Like Catfood
Stop telling people things they already know or things that have no value. Getting rid of the mumbo jumbo that everyone uses to describe their company and start digging into the reality of what you actually deliver. Question: What do these two sentences have in common? Our professionals collaborate with forward-thinking organizations to create low-cost,…
9 Out of 10 Small Businesses Do Not Say What They Actually Do
Over the years, I have met with hundreds of small business owners and marketing directors. When asked what they do, nearly all respond with a carefully crafted marketing driven value message that they spent hours agonizing over or paid a branding consultant to create. They tell me that they provide industry leading, best of breed…