The Marketing Power Shift – From Sellers To Buyers The power to deliver your marketing message is no longer in your hands. The buyer is now much more powerful than the seller. Does this signify the end of traditional marketing? Possibly… but, at the very least it definitely changes how the game is played. Let…
Author: Tom Hall
The Difference Between B2B and B2C buyers
Business To Business (B2B) Services Buyers and Consumer Product Buyers (B2C) have different perspectives on the purchasing process because they are in two completely different places emotionally. Research buying in B2B is gaining momentum because, for the majority of business services buyers, they are looking fill a need and to lower their personal risk. The…
In an Economic Downturn Your Customers Are Pure Gold
For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this is what is really valued, then why during the life of the business is…
Cheerleaders and What’s Hot in Social Network Marketing
I was recently asked to speak at a business group about business to business internet marketing and “the new hot topic called social marketing.” There is enough discussion about different elements of social network marketing and about how all them are the next big thing. What do I mean? How about these ones straight from…