In the wild and crazy world of the web, you may have heard various adages like “content is king” or “write for people, not for search engines”. For an SEO like me, my stance is that you must have text on your website – end of story. So for any of you Curious Georges out…
Category: Archive
New Google Analytics Goals – See More Data, Have More Fun
The big buzz last Tuesday in the Analytics world was Google Analytics announcing a bunch of powerful new features. Now that several of them are live, I thought it was time to start looking at them in depth. The one that’s received the greatest buzz is the expansion of Google Goals, which was nicely summarized…
B2B Social Media and Twitter
Social Media is just conversations happening online. We have covered that. People are talking online with people they know and people they know only virtually. In those conversations they are also inadvertently reviewing products, services and looking for advice about their next purchasing decision. By participating in social media in the B2B world you have…
Demand More and Get More
The way that internet search and social media are evolving and intertwining, things look bad for slackers everywhere. Current trends encourage all business people to deliver their message on an ongoing basis. For those with a marketing campaign mentality, they will have a hard time adjusting to a world without carefully crafted added-value messaging and…