As I discussed last week, web video doesn’t require the same kind of equipment you need to shoot an amazing indie short. However, that doesn’t mean you get to skimp on the creativity! The blessing and curse of web video is that you have only 2-5 minutes to say what you’ve got to say. You…
Category: Archive
What is Inbound Marketing?
Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. Outbound marketing is the term for interruption based marketing like television commercials, radio ads, newspaper articles, telemarketing etc. All of these marketing methods are built to interrupt people while they are trying…
Getting Started with Web Video: Figuring Out What Works
In two weeks’ time I’ll be presenting Show Don’t Tell, Using Video to Tell Your Story and I felt like warming up to the event by writing a few posts on web video principles that will help you out if you’re thinking of getting involved in the video production process. The nice thing about web…
Internet Marketing, Social Media and Baby Boomers
Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one of the most powerful demographic groups and with traditional marketing suffering everyone is so excited about the popular and inexpensive online marketing and social network…