In the last two posts, I talked about defining your company and delivering an honest message. Here are a few suggestions to putting those ideas into action. Toss the assumptions associated with your service aside and think in real terms about what you do and why you are the best choice. Your goal is to…
Category: Archive
Microsoft Internet Explorer Security Flaw
Over the past couple days a very serious security flaw has been discovered with Microsoft’s Internet Explorer Web Browser they are now calling the “Zero Day Exploit” (Read more about it here, here, and here) All versions of the browser are affected including the most current versions 6 & 7. This exploit has the ability…
Marketing Lessons from the New England Ice Storm
Hall was in the company of nearly a million homes and businesses in New England that lost power on Friday due to an overnight ice storm. The storm came in fast and furious, coating everything with sheets of ice that sheared limbs off trees, resulting in downed or damaged powerlines. As of this moment, 400,000+…
Yes a Cat’s Breath Does Smell Like Catfood
Stop telling people things they already know or things that have no value. Getting rid of the mumbo jumbo that everyone uses to describe their company and start digging into the reality of what you actually deliver. Question: What do these two sentences have in common? Our professionals collaborate with forward-thinking organizations to create low-cost,…