Last month, Automattic purchased Brooklyn-based startup Atavist. Launched in 2011, Atavist is a content management system for independent writers and publishers to more easily create beautiful stories, and since 2015 has offered the ability to add free and paid subscriptions to readers. With the purchase, Automattic is showing its continued pursuit of supporting quality journalism.…
Category: Content Marketing and Social Media
Is Your Website Up-To-Date?
You’ve done the research, written the content, spent the time and money, and gotten a website up – great job! Your work is finally done, right? Unfortunately, this probably isn’t the case. For many businesses, organic search is one of the largest contributors to traffic. Search engines favor fresh, new content. If your ultimate goal…
Using Technology to Drive Site and Marketing Decisions
Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…
Advertising on Amazon in 2018 – Part 2
In Part 1, we looked at the types of relationships that were required to advertise with Amazon. You need to establish a Vendor or Seller relationship to sell and advertise with Amazon. [Update: As of March 2018 Amazon is removing its Vendor Express program, which means there are now only 2 seller programs with Amazon:…