Email marketing with a personalized touch is a great way to make your customers feel important. And it’s not just using their first name in the subject line. The content needs to be useful to your audience so they come back to your site to purchase again and again. Below are 4 ways to adjust…
Category: Content Marketing and Social Media
Why Automattic’s Purchase of Atavist Is Good for Bloggers
Last month, Automattic purchased Brooklyn-based startup Atavist. Launched in 2011, Atavist is a content management system for independent writers and publishers to more easily create beautiful stories, and since 2015 has offered the ability to add free and paid subscriptions to readers. With the purchase, Automattic is showing its continued pursuit of supporting quality journalism.…
Is Your Website Up-To-Date?
You’ve done the research, written the content, spent the time and money, and gotten a website up – great job! Your work is finally done, right? Unfortunately, this probably isn’t the case. For many businesses, organic search is one of the largest contributors to traffic. Search engines favor fresh, new content. If your ultimate goal…
Using Technology to Drive Site and Marketing Decisions
Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…