Social Media Engagement – Timing is Everything, Sort Of

When is the best time to share on social media? With so many platforms for connecting with current and future customers these days, it can be extremely difficult to navigate how to best serve your customers through organic posts. Managing these networks and posting engaging content is already a difficult task, but knowing the right…

Setting Up and Managing an Instagram Business Account (Part 3)

In our last installment of Setting Up and Managing an Instagram Business Account, we went over some of the basics of managing your account. In this week’s installment, we’ll dive into advertising on Instagram by explaining the basics of set up, campaign types, and targeting. Set Up To start, you are going to want to…

Quality Content – Should It Stay or Should It Go?

Much has been said about information and content overload on the internet these days and while it is all true, it can also feel like a daunting task to try and tackle this issue. What are marketers to do when there is constant content being created online? Should we just pack it in and give…

How SEO and Social Media Marketing are Connected

Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…