Email marketing is one of my favorite digital channels to talk about as it is an extremely effective means of communicating with customers. It is also consistently ranked the channel with the highest return on investment. That said, with the abundance of free email templates and new drag and drop email designers, many businesses delegate…
Category: Content Marketing and Social Media
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…
Staying Organized on Social Media
It is now an undisputed fact that social media counts in terms of marketing and building a brand online. But with the number of new social media outlets and accounts combined with the number of people tuning in, how do you figure out which ones to use and which to disregard? Focus on the social…
Understanding Post Settings in WordPress
At its core WordPress is a content creation and management platform. Being able to assign different roles or capabilities to different users in the system is important to help manage a successful website or blog. Not all users within your website should have the same permission levels. First let’s understand the different user roles that…