You may have noticed that sometimes when sharing a link on Twitter, an image and page description auto-generates after sharing. These are known as Twitter Cards, and they can be a useful tool for improving appearance and increasing clicks on your Twitter account. How do I enable Twitter cards with Yoast? Yoast is our favorite…
Category: Content Marketing and Social Media
Looks Can Only Get You So Far
“We need a new website. Ours is so old.” – This is a relatively common sentiment in the online development and marketing industry. While there are a good amount of “old” websites still out on the web, the most recently created sites are developed with current and future trends in mind, primarily concerned with the…
Setting Up and Managing an Instagram Business Account (Part 2)
In my first installment of Setting Up and Managing an Instagram Business Account we went over the basics of signing-up and optimizing your account and engaging with other users within your industry or niche. Now that you have a pretty good idea about what Instagram is and how it works let’s dive into some of the…
Use the Google URL Builder for Social Tracking and Attribution
In a previous blog post I discussed the importance of Campaign Tagging in Email Marketing. I covered the basics behind the practice and the various uses for the different UTM parameters. With the explosion of social media sharing options available, it’s more important than ever to include tags in order to attribute traffic to your site to the appropriate online source. Google’s…