Category: Content Marketing and Social Media

Creating a Facebook page for your business is a pretty good idea; most of the world seems to be on it, public business pages are indexed by search engines and it is an easy way to interact with your fans, customers and people in your industry. Facebook has taken some hard hits from businesses (especially… Read more »

I remember taking a marketing class at UNH and one of the questions on a test was: You need to place an ad for a new golf ball your company has created and brought to market. Where should you place your print advertisement? a) Women’s Day Magazine b) Golf Magazine c) National Geographic Magazine d)… Read more »

There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO. I can’t say I agree with that but I do think it is important to think strategically about what you are posting to Facebook as your business, when you do… Read more »

You CAN but you may not want to. It is exciting that more and more businesses are getting into blogging. It is a great way to add more content to your website, help with your search rankings and benefit from the viral nature of the internet. Many of us are most comfortable composing documents in… Read more »