If you are running ad campaigns through LinkedIn and are sending users to your website, you are going to want to view success metrics on a marketing analytics platform such as Google Analytics. Google Analytics utilizes UTM parameters on urls to track user sessions on your website. You are going to need to tag your…
Category: Google Analytics
Tracking Multiple Domains or Subdomains Under the Same Google Analytics Web Property
Sometimes it is necessary to have multiple domains or subdomains under the same Google Analytics web property. Whether it is a separate cart installation for your web store, a blog hosted on another server, or an internal portal you may want to track usage of. Google Analytics out of the box is only setup to…
Enabling Demographics and Interests Reports in Google Analytics
Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user comes…
What Happened to My Visits and Unique Visitors Data in Google Analytics?
You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started…