Understanding the Audience Reports in Google Analytics

The Audience Reporting section of Google Analytics is used to identify the types of visitors coming to a website. Specific reports are used to break down visitors by age, gender, geographical location, device type, browser, operating system, and much more. Demographics Reports The Demographic Reports will help you break down your visitors based on their…

Understanding the Google Analytics Real-Time Reports

The Real-Time Reporting section of Google Analytics is a fairly new area of the interface. Before Real-Time tracking, testing and confirming that certain configurations or settings were working properly was time consuming and frustrating. With the addition of Real-Time reports, we can get instant gratification that goals, events and filtered profiles are indeed working properly.…