Understanding the Google Analytics Real-Time Reports

The Real-Time Reporting section of Google Analytics is a fairly new area of the interface. Before Real-Time tracking, testing and confirming that certain configurations or settings were working properly was time consuming and frustrating. With the addition of Real-Time reports, we can get instant gratification that goals, events and filtered profiles are indeed working properly.…

Understanding Google’s Disavow Tool – When and How to Use it

Google’s Disavow Tool was designed in the wake of the engine’s Penguin update as a way for webmasters to indicate to Google which inbound links are unwanted. Understanding Penguin’s Impact The guiding principle of the Penguin update was to penalize websites using manipulative techniques to achieve high rankings. The update negatively impacted websites selling links,…