Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
Category: Google Analytics
What is Google Web Light?
Recently, while looking through our Google Analytics data for bad referrals and other spam traffic to exclude from our reporting, we noticed a new hostname in one of our profiles for: {example-website}.com.googleweblight.com. Curious if this was spam traffic or something from Google, we did some digging. If you see this data in your Google Analytics…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…
Do Rotating Banners Convert? Rotating vs. Static Banners
Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…