In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…
Category: Organic Search (SEO)
How to Optimize for Google Shopping’s Free Product Listings
Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
Maintain SEO During a Site Location and Platform Change
When a website undergoes any type of change, we don’t want it to lose the organic traffic and domain authority it has earned over the years. With this in mind, we take steps to best maintain its SEO. The process differs from site to site and also depends on the scope of a project. However,…
Screaming Frog: Custom Search Feature
We introduced the Screaming Frog application and its basic functionality in our Screaming Frog Simplified blog post. This time, we want to show you how to enhance your search capabilities using its Custom Search feature. The Custom Search option can be found in the main menu under Configuration > Custom: Suppose we want to…