According to Alexa traffic ratings, YouTube is the second most-visited site on the web, right after Google—so how come no one watches my YouTube videos? There are quite a few factors to convince YouTube that your material is top notch: Quantity of comments Length of video (the average YouTube video on the front page is…
Category: Organic Search (SEO)
New Podcast Visibility in Google SERPs
Announced at Google I/O and launched shortly after, Google search results are now displaying podcasts that can be played directly from the search engine results page (SERPs). With this feature, popular podcast platforms may begin to feel the effects of SEO. Will this new development become a battle between major podcast hosting platforms (Apple, Spotify,…
Website Content Matters
Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do…
How to Do Keyword Research in 2019
Keyword research can seem daunting – it impacts every other SEO task that you perform. We know we need a list of words for people to find us, but how do we know which ones? What is keyword research? Keyword research is the process of defining words and phrases that people use in search engines.…