When executed effectively on an eCommerce site, internal link building can play a significant role in improving SEO. The idea of internal linking can be thought of as linking from one page on your site to relevant information on another of your pages by means of a hyperlink. Having a healthy link building strategy not only improves user navigation, but also…
Category: Organic Search (SEO)
Looks Can Only Get You So Far
“We need a new website. Ours is so old.” – This is a relatively common sentiment in the online development and marketing industry. While there are a good amount of “old” websites still out on the web, the most recently created sites are developed with current and future trends in mind, primarily concerned with the…
3 Ways to Get More out of Your SEO Yoast Plugin
Note: this is an updated version of the blog post originally posted July 11, 2014. By now the WordPress SEO plugin, Yoast is probably old news to you. It helps demystify your website’s SEO with its traffic light inspired page grades and foregoes the need to write code to optimize your site’s pages. Simply enter…
Optimizing eCommerce Product Pages
There are several elements that make up a well-optimized E-commerce product page. These elements can help create a compelling shopping experience for the consumer and can also lead to increased conversions. Use Unique Product Descriptions A unique product description entices future customers, differentiates you from dealers of similar products, and provides some critical SEO benefits.…