“Show don’t tell” – This adage is as relevant today in the world of online marketing as it was in 9th grade English class. The advantage we have as marketers is that we can use actual images to increase the impact of the words we put on the page. Most website managers and bloggers recognize the opportunity…
Category: Organic Search (SEO)
How to Manage Duplicate Google Places Listings
At this point you probably know all too well the role Google Places listings play in providing visibility to businesses, products, brands, artists, and organizations. A properly set up and maintained Google Places listing can lead to increased traffic and more sales/inquires. As good as that sounds, maintaining a Google Places listing can be challenging…
New Extra-Long Descriptions Spotted in Google SERPs
The value of meta descriptions has long been debated. While many see them merely as useful information for users with questionable influence on search rankings, others insist they play a critical role in search engine results. Whatever your own opinions are about meta descriptions, the keywords used in them, and how they affect rankings, you’ll…
How to Identify and Filter Bad Referrals in Your Google Analytics Data
If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are buttons-for-website.com and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual referrals;…