This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
Category: Organic Search (SEO)
Thinking About Evolving Search Behavior
I had an interesting conversation with a friend recently about kids in school in these modern times. We were reminiscing on how we had to collect information for school reports – libraries, old magazines, microfiche, interviews with experts and encyclopedias. Neither of us have high school aged children, but now it seems kids just need…
What You Need to Know About Facebook Graph Search
This week Facebook announced their new search tool, Graph Search, with a lot of pomp and circumstance. The social media giant is launching a new way to search for things that you want to know more about and tying it to our connections. Using the Facebook search bar, you can look for all kinds of…
Understanding Google’s Disavow Tool – When and How to Use it
Google’s Disavow Tool was designed in the wake of the engine’s Penguin update as a way for webmasters to indicate to Google which inbound links are unwanted. Understanding Penguin’s Impact The guiding principle of the Penguin update was to penalize websites using manipulative techniques to achieve high rankings. The update negatively impacted websites selling links,…