What You Should Know About Sitelinks

Have you ever heard of “sitelinks?” Sitelinks are those extra list of links that you see below a main search result in the Google search engine. [See my example of sitelinks below where I searched for “maine popcorn”] Google’s secret algorithm determines whether sitelinks will appear under a particular search result or not. The idea…

Schedule Your Site Crawls Regularly

Photo credit: Family Oon What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap…

Targeting Multiple Locations for Search – Microformats

Microformat example: the mechanism This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from…