Image ALT and title attributes may appear to do the same thing at first glance, but they are actually quite different in how they work and how they are interpreted by users, search engines and browsers. First, ALT (or Alternative Text) is meant to help describe the image which you are placing in your post or…
Category: Organic Search (SEO)
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
Thinking About Evolving Search Behavior
I had an interesting conversation with a friend recently about kids in school in these modern times. We were reminiscing on how we had to collect information for school reports – libraries, old magazines, microfiche, interviews with experts and encyclopedias. Neither of us have high school aged children, but now it seems kids just need…
What You Need to Know About Facebook Graph Search
This week Facebook announced their new search tool, Graph Search, with a lot of pomp and circumstance. The social media giant is launching a new way to search for things that you want to know more about and tying it to our connections. Using the Facebook search bar, you can look for all kinds of…