Now, more than ever, companies should understand the value of having a completed Google My Business (GMB) profile, as they have become more and more crucial to gaining visibility on Google and improving local SEO. In a time when Google is the new Yellow Pages, optimizing your profile (or claiming your profile if you haven’t…
Category: Organic Search (SEO)
Google’s Passage Ranking Launched in February: Here’s What That Means
Quietly announced via the Google Search Liaison Twitter account, Google’s passage ranking launched in the US on February 11th, 2021. This isn’t a ranking factor that will drastically impact your traffic, but it certainly pertains to SEO and is something to be informed about. Below, we’ll go over what passage ranking is and what you…
Core Web Vitals: Cumulative Layout Shift (CLS)
Cumulative Layout Shift, or CLS, is one of Google’s Core Web Vitals—new metrics that are a part of the May 2021 page experience ranking update. There are three Core Web Vitals, and we’re diving into each of them individually to help you prepare your site. What is CLS? Cumulative Layout Shift is the sum total…
Core Web Vitals: First Input Delay (FID)
First Input Delay, or FID, is a metric being used in Google’s May 2021 page experience ranking update. It is one of three Core Web Vitals included in the update, all of which you can learn more about in our previous post. We’re covering these metrics individually to help you make sure your site is…