This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. Saint Nicholas knows how to reach every person he needs to but does your organization? By using…
Category: Paid Search (PPC)
Where do I start? Understanding PPC Data
After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…
PPC – Dayparting and Day of the Week
After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your campaign. A great place to start is to determine the best (and worst) times of the day and days of the week to run your…
Top 6 Google Analytics Features That We Don’t Use Enough
After many years of being neck-deep in Google Analytics, I finally had the chance to complete the Google Analytics IQ test. While reviewing for the test, I rediscovered features that I do not use nearly enough when looking at site data. Perhaps if I am skimping on them, some of you are too – so…