There’s lots of ways to advertise your business on Facebook; like business pages and ads – but have you thought about using “Sponsored Stories”? According to Facebook: Sponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance you’ll see…
Category: Paid Search (PPC)
When Should You Start Your Holiday PPC Campaigns?
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. In the pay-per-click world, preparedness is everything. While reviewing data and making related changes to your campaign…
LinkedIn Advertising: A B2B Resource Worth Testing
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. Saint Nicholas knows how to reach every person he needs to but does your organization? By using…
Where do I start? Understanding PPC Data
After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…