Ever look at a product online, decide not to buy it and then feel like it is haunting you all around the internet? You may not be losing your mind. You may be the focus of a smart remarketing campaign. Remarketing/retargeting is a service offered by a variety of online display ad networks that lets…
Category: Paid Search (PPC)
Twitter Advertising for Small Business Part 2 – Review
If you have not read Part 1 of this two part blog post to get an overview of how Twitter ads work, or if you have never tried the platform out for yourself, please see Part 1 – How Twitter Ads Work. In Part 2 we will be discussing more of the details about the…
Social Media Advertising – Twitter, LinkedIn and Facebook
There is no denying that your customers and potential customers are using social media sites. As social media sites rose in popularity though, it became harder to stand out from the crowd. As social media sites grow up (and try to generate money), many have launched advertising options for businesses. Some are great, some need…
A Fresh Look at Google AdWords Express
While brushing my teeth this morning, I got to thinking about this blog post I have been meaning to write regarding AdWords Express and the role local search has played in the last year for the service based industry. Dentists in particular rely on many old school ways to retain business aka: word of mouth…