While brushing my teeth this morning, I got to thinking about this blog post I have been meaning to write regarding AdWords Express and the role local search has played in the last year for the service based industry. Dentists in particular rely on many old school ways to retain business aka: word of mouth…
Category: Paid Search (PPC)
Landing Page Optimization – Produce Better Conversions [INFOGRAPHIC]
Creating landing pages can be one of the best ways to get more conversions and leads from your marketing efforts. A good landing page should get all of the most important information through to your visitor in the most straightforward manner possible. Getting that message across can be done with graphics, text and very clear…
What are Sponsored Stories on Facebook?
There’s lots of ways to advertise your business on Facebook; like business pages and ads – but have you thought about using “Sponsored Stories”? According to Facebook: Sponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance you’ll see…
When Should You Start Your Holiday PPC Campaigns?
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. In the pay-per-click world, preparedness is everything. While reviewing data and making related changes to your campaign…