When Should You Start Your Holiday PPC Campaigns?

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. In the pay-per-click world, preparedness is everything. While reviewing data and making related changes to your campaign…

LinkedIn Advertising: A B2B Resource Worth Testing

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. Saint Nicholas knows how to reach every person he needs to but does your organization? By using…

Where do I start? Understanding PPC Data

After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…

PPC – Dayparting and Day of the Week

After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your campaign. A great place to start is to determine the best (and worst) times of the day and days of the week to run your…