One of the most important investments a company can make is investing in a solid website. Gaining a web presence can help a business to effectively and efficiently achieve their goals, be it brand recognition and marketing, gaining leads and building customer relations, or selling products to customer through an e-commerce storefront. Keeping pace with changes in…
Category: Web Design
Do Rotating Banners Convert? Rotating vs. Static Banners
Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…
4 Tips for Running a Successful A/B Test
Think Scientifically When you are running an A/B test, think of yourself as a scientist conducting an experiment. Strategies described in the Scientific Method apply very accurately in this situation. Before creating the test in Google Analytics or writing any code, ask yourself: What problem am I trying to solve? (Observation) What changes do I…
The Importance of an Ongoing UX Strategy
A user experience (UX) designer’s job is never done. Once a design is implemented and launched, it is now time for the ongoing testing and analysis. The goal is to prove success over and over again from constant testing, tracking and data analysis. The successful launch of a finely tuned and tracked site is never…