Google’s New Stance on Popups and What it Means for Your Website

Recently, Google announced that it will begin penalizing the mobile search rankings of sites that use certain types of popups or ‘interstitials’, which block immediate access to site content by forcing the user to interact with a screen or dialog. Commonly, these types of popups are used to solicit newsletter signups, announce active sales, or…

Understanding Post Settings in WordPress

At its core WordPress is a content creation and management platform. Being able to assign different roles or capabilities to different users in the system is important to help manage a successful website or blog. Not all users within your website should have the same permission levels. First let’s understand the different user roles that…

What is HTML Ratio and How Does It Affect My Site?

Although most search engines don’t explicitly consider a website’s text to HTML ratio as a factor when determining page ranks, maintaining a healthy range does benefit a number of other factors that do play a significant role in search engine results. What is the text to HTML ratio? Quite simply, HTML ratio is the proportion…