While the internet is now weaved into so much of business and life, Google believes it’s time to reinforce security in what they are calling a “watershed moment.” That’s why the search giant is taking steps to remedy the situation. In August, they met at the White House for a cyber security meeting where they…
Category: Web Security
Pros and Cons of the Most Popular API Authentication Methods
Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…
Marketing with First-Party Data — It’s Not as Scary as it Sounds
Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
8 Form Filtering Techniques to Reduce Spam Entries
Nobody likes spam. It is obnoxious, annoying, and a waste of time. Unfortunately, anyone with a website that contains a form has had to deal with it at some point. It doesn’t matter what the form is for—lead generation, customer service or a simple newsletter signup—there will always be spam submissions. In this post we…