When it comes to creating new features for a website, it’s important to be able to test as much, as often, and as fast as possible. Being able to quickly alter database content, update functions, and change styles can significantly speed up the development process. One of the best ways to achieve this is by…
Category: WordPress and Business Strategy
Website Content Matters
Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do…
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…
7 Ways to Optimize Your Google My Business Listing
Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business…