We all have the best of intentions when doing most things and websites are no different. When creating an ongoing plan for how your site will function, from design and content to how you try to get users to contact you, there are often a set of directives or goals for the site to achieve.…
Category: WordPress and Business Strategy
Email Marketing and Personalization
Email marketing with a personalized touch is a great way to make your customers feel important. And it’s not just using their first name in the subject line. The content needs to be useful to your audience so they come back to your site to purchase again and again. Below are 4 ways to adjust…
Promote Products and Increase Conversions with WooCommerce Core Features
I recently gave a talk at the Greater Portland, Maine WordPress Meetup where I covered some of the features in WooCommerce core that can help store owners improve their site. These features are often underutilized or overlooked altogether. In this post, we are going to look at some of these features and how to use them. Grouped…
Choosing a Third-Party Software Solution
Are you currently looking for a third-party software solution for your business? Overwhelmed by the choices? First take a step back and evaluate your business’ needs, goals and objectives. Develop a priority list of features from absolutely critical, can live without, would be nice, and possibly in the future. It’s important to stay focused on…