Dave, Katie and I were lucky enough to spend two information-packed days at SearchLove in Boston last week. It was a lot of fun. We learned some new SEO tricks, we met and hung out with some smart people, and (let’s be honest) we nerded out. It was a great way to start the week.…
The Hall Blog
What is the Difference Between Image ALT and Title Attributes?
Image ALT and title attributes may appear to do the same thing at first glance, but they are actually quite different in how they work and how they are interpreted by users, search engines and browsers. First, ALT (or Alternative Text) is meant to help describe the image which you are placing in your post or…
Merge Your Google+ Profile and Your YouTube Channel
Google+ and YouTube recently announced that you can merge your business YouTube channel and your Google+ page. Once the pages are merged: Your YouTube videos will be viewable right from your Google+ page, on a separate YouTube tab You will have access to hosting live ‘On Air’ hangouts You can upload videos from YouTube and…
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…