I think many of us are past the point of considering social media a ‘new’ marketing channel. Businesses of all kinds are participating on Facebook, Twitter and more. It is easy, inexpensive and you can do it in-house. But is it working? Is it not only driving traffic to your site but is that traffic…
The Hall Blog
What is Google Local 7 Pack?
Sometimes a barrier in communicating about internet marketing are the unfamiliar terms. Recently in a meeting, I was asked what ‘7 Pack’ was, so I thought I would take a second to explain it. In Google Local Results, the search results that show the business’ name, address, phone number and map is referred to as…
Finding SearchLove in Boston
Dave, Katie and I were lucky enough to spend two information-packed days at SearchLove in Boston last week. It was a lot of fun. We learned some new SEO tricks, we met and hung out with some smart people, and (let’s be honest) we nerded out. It was a great way to start the week.…
What is the Difference Between Image ALT and Title Attributes?
Image ALT and title attributes may appear to do the same thing at first glance, but they are actually quite different in how they work and how they are interpreted by users, search engines and browsers. First, ALT (or Alternative Text) is meant to help describe the image which you are placing in your post or…