The importance of International SEO (Search Engine Optimization) has become a basic necessity to most company websites who are targeting a global audience. The global economy has significantly increased in the number of companies seeking search marketing strategies in order to connect with target audiences but all over the world. The most recent changes by…
The Hall Blog
Does Social Media Lead Directly to Sales?
I think many of us are past the point of considering social media a ‘new’ marketing channel. Businesses of all kinds are participating on Facebook, Twitter and more. It is easy, inexpensive and you can do it in-house. But is it working? Is it not only driving traffic to your site but is that traffic…
What is Google Local 7 Pack?
Sometimes a barrier in communicating about internet marketing are the unfamiliar terms. Recently in a meeting, I was asked what ‘7 Pack’ was, so I thought I would take a second to explain it. In Google Local Results, the search results that show the business’ name, address, phone number and map is referred to as…
Finding SearchLove in Boston
Dave, Katie and I were lucky enough to spend two information-packed days at SearchLove in Boston last week. It was a lot of fun. We learned some new SEO tricks, we met and hung out with some smart people, and (let’s be honest) we nerded out. It was a great way to start the week.…