Google+ and YouTube recently announced that you can merge your business YouTube channel and your Google+ page. Once the pages are merged: Your YouTube videos will be viewable right from your Google+ page, on a separate YouTube tab You will have access to hosting live ‘On Air’ hangouts You can upload videos from YouTube and…
The Hall Blog
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
A Morning with Google: The Scoop
It’s not often that you get to see a real Google big wig in the flesh – much less, here in Portland, Maine. Earlier this month we had the pleasure of meeting and gaining a few pearls of wisdom (and hints of what’s to come) from Steve Arthur, Google’s Head of Industry: Retail at the…
Thinking About Evolving Search Behavior
I had an interesting conversation with a friend recently about kids in school in these modern times. We were reminiscing on how we had to collect information for school reports – libraries, old magazines, microfiche, interviews with experts and encyclopedias. Neither of us have high school aged children, but now it seems kids just need…