The Good and the Bad with NetworkedBlogs

Photo credit: Stéfan A few months ago, I started using the popular Facebook application NetworkedBlogs for a few blogs that I manage. With NetworkedBlogs you can: Import your blog feed into the app Once the blog is set up, it will automatically post when you publish a blog The post can automatically be tweeted out…

Marketing 102: Tell Me Why

Photo credit: Danielle Page As business owners and marketers we spend a lot of time talking about what we want from our current and future customers: Buy Now! Download Now! Like us on Facebook! Follow me on Twitter! Scan the QR code! Sign up for our email newsletter! Perhaps if we spent a little more…

Do You Need a Mobile Version of Your Website?

It depends… Boy, we hear that a lot. I’m sure you’ve been hearing “this is the year of the mobile” for a few years now. Ho-hum, let’s just get on with it already! Is this the year you need to have a mobile version of your current business website? For starters, have you looked at…

What is a KPI?

Photo credit: Tambako the Jaguar In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance…