Panda, Panda, Panda… Pandas haunt me again*. I am sure most of you know about the big Google Panda (or Farmer) update and now it is suspected the next version of that update is rolling out. This update is meant to help websites with unique content rank higher than content scraping sites. In theory this…
The Hall Blog
Making Old Cookie Content New Again
Last week I had the pleasure of attending the ABSTRACT: The Future of Design in Media Conference, right here in Portland, Maine. I have pages and pages of notes to go through but there was one point that reminded me of something Jenika and I talk to clients about all the time – making old…
Blog Comments for Marketing and Getting More Blog Comments
This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…
What is Quality Score?
In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality score is influenced by many factors like click-through rate (CTR), account history, quality of your landing page, relevancy of the keyword in the ads, and…