This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…
The Hall Blog
What is Quality Score?
In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality score is influenced by many factors like click-through rate (CTR), account history, quality of your landing page, relevancy of the keyword in the ads, and…
Matt Cutts Live, YouTube Live Streaming and Google Correlate
So there I was playing Farmville/Gagaville while tweeting and not doing any work and I saw this tweet from Matt Cutts. Well hey… that sounds interesting. So I Skyped my search nerds, Alex and Monica, and we followed along for the hour and a half information fire hose from Google’s famous employee. So pretty much…
What is Conversion Rate Optimization?
By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on your website. We want people to make an online purchase, download more information like a whitepaper or a catalog, subscribe to your newsletter or blog,…