Last week I had the pleasure of attending the ABSTRACT: The Future of Design in Media Conference, right here in Portland, Maine. I have pages and pages of notes to go through but there was one point that reminded me of something Jenika and I talk to clients about all the time – making old…
The Hall Blog
Blog Comments for Marketing and Getting More Blog Comments
This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…
What is Quality Score?
In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality score is influenced by many factors like click-through rate (CTR), account history, quality of your landing page, relevancy of the keyword in the ads, and…
Matt Cutts Live, YouTube Live Streaming and Google Correlate
So there I was playing Farmville/Gagaville while tweeting and not doing any work and I saw this tweet from Matt Cutts. Well hey… that sounds interesting. So I Skyped my search nerds, Alex and Monica, and we followed along for the hour and a half information fire hose from Google’s famous employee. So pretty much…