Photo credit: saturn ♄ The internet is an amazing thing. It helps up keep in touch, connect, learn and share. It can make our lives easier but as all of us have learned at one time or another it can make our lives harder too. With news coverage of identity thefts, credit card theft, cyber…
The Hall Blog
6 Signs Your Website Content is Dated
Having fresh content on your site is important; it keeps your audience interested and gives them a reason to return. Keeping everything current shows that you care about your website and visitors, while also maintaining professionalism. Too bad not everyone feels the same way. Below are 6 signs that your website content is dated (I…
5 Ways To Bring More Personality to Your Web Content
Photo credit: od.photography Yesterday, Sonia Simone wrote a fantastic blog post on Copyblogger called “The Simple 5-Step Formula for Effective Online Content.” She explains that the formula for effective content is “Education + Personality.” I completely agree with this idea; we are using content to learn something, but the personality part is key for us…
Targeting Multiple Locations for Search – Microformats
Microformat example: the mechanism This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from…