It’s finally time. You’ve been reading our articles over the past few months. You are no longer confused by the terminology, you know the basic anatomy of your campaign, your budget is well defined and you are ready to track it’s performance. Now you are ready to begin your first Paid Search campaign. Before you…
The Hall Blog
Spying on Your Online Competition
Today is Sherlock Holmes day! January 6th is widely considered to be the popular detective’s birthday. In honor of this special day, I thought I would name a few of my favorite free tools for being an online detective for your website and maybe even your competitors*. So grab your magnifying glass and your pipe…
What is Crowdsourcing?
Who is Using Crowdsourcing? How Should You Use Crowdsourcing? Crowdsourcing is the term given to taking a task that is usually done by one person and opening it up to a larger audience. Think of the show ‘Who Wants To Be a Millionaire‘, one of the three Lifelines is to Ask the Audience. Almost every…
Christmas is over… time to get organized!
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. Wow yesterday was quite a day! Made it around the world, visited billions of people with NORAD…