Social Media can be a powerful tool to add to your marketing mix; it is a great way to reach out and interact with your current and potential clients. Social Media is not a standalone action. To participate effectively for your business you need to tie it in with your other marketing initiatives. One of…
The Hall Blog
Jazz up your user conversion graphics
So you’ve created a really nice call to action graphic that you’re extremely proud of and it goes to one of the most important pages on your site that could generate a potential sales lead. You check your analytics and goals and BOOM, nothing. A few clicks that might go to the all important contact…
Online Video for Small Businesses
I have a talented drummer friend who is very active in the music community of New York City. He gets gigs by answering ads on craigslist, through word-of-mouth, and general networking. Unfortunately, he doesn’t have a website, his MySpace page is updated on an infrequent basis, and he refuses to take part in any type…
Conversion is Key (SEO is Only Half the Battle)
When I’m asked whether or not a website should have search engine optimization, I always say yes. Why wouldn’t someone want to give their site a fighting chance to be found when someone performs a search related to their business? This is what I do on a daily basis and I’m very passionate about it…