SEO Strategy: Do You Focus on Winning a Battle or Winning the War?

The most identifiable difference between marketers with traditional marketing backgrounds and those who are pure internet marketers is how they define victory. Traditional marketers tend to focus on the individual battle or battles while most savvy internet marketers look at a bigger picture and focus on the war. Why the Difference? Traditionalists are conditioned to…

Video Training: How To Choose an RSS Reader

Clients are always asking us how to subscribe to a blog, which leads to the real question – what is an RSS reader and how do I use one?  This video tutorial answers the question by showing you how to subscribe to a blog using the popular feed readers Google Reader and iGoogle, and the…

Time to Percolate on Google Caffeine

Boy, was I excited when I received my personal invitation read on Google’s company blog that they are allowing searchers to test out Google’s new-and-improved search, codenamed “Caffeine”. Could it get any better than that?  Yes.  They are actually allowing testers to leave their feedback about it, which will go directly to Google’s engineers. According…

Off to the races: Social Media, Search and Realtime

Photo credit: zappowbang Holy smokes!  Yesterday was a whirlwind of internet news! Keeping up with any and all changes is trying sometimes, so what we like to do here at Hall is give a recap on any events that may have happened that could effect your internet marketing strategy. Let’s get right into it: Facebook…