Gone are the days when people used to search through giant phone books to contact a company. Today, they search Google. When performing a search, it can be especially satisfying to find a company’s phone number highlighted in the search results, or a short-cut link to a company’s contact page. After all, saving time and…
The Hall Blog
Prepare Your Digital Marketing Strategy for the Cookieless Future
The phaseout of the third-party cookie will be one of the biggest changes to the marketing industry—and if you don’t have a plan, you’re already behind. The good news is that Google recently announced support for the third-party cookie would be extended until late 2023, giving marketers more than a year extension from the previous…
Create Better Content With Data from Search Console Insights
Anyone who’s waded through the deep and murky waters of Google Analytics knows how hard it can be to glean the right conclusions from all the data. Sometimes a site owner just wants an overview of how their site is performing, where traffic is coming from, or how new content is doing. That led to…
Boost Your Core Web Vitals Score by Reducing Cumulative Layout Shift (CLS) On Your Site
Cumulative Layout Shift (CLS) is the measurement of unexpected movements on a page as new content loads. If you’ve ever visited a page and had what you were reading suddenly shift due to an image loading or a pop-up appearing, you’ve seen it in action. CLS is one of Google’s new Core Web Vitals –…