Few improvements to a website’s speed compare with reducing the file size of images. And if quality can be maintained, it’s a no-brainer to let 10 megabytes do the work of 100. It’s estimated that images account for about half of a webpage’s file size, so even minor tweaks can yield big results. That’s where…
The Hall Blog
Pros and Cons of the Most Popular API Authentication Methods
Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…
Marketing with First-Party Data — It’s Not as Scary as it Sounds
Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
WordPress 5.8 Brings Full Site Editing in Gutenberg, Numerous New Blocks, and More
WordPress 5.8 was released on July 20. This is the second release of the year and it is chock-full of new features. The most notable update involves the continued roll-out for Full Site Editing within the Gutenberg editor. Some major highlights include: tons of new theme blocks like the Query Loop Block, the ability to…