I see too many websites that are all business. No personality and not a bit of information about the people behind the company. It’s like the Wizard of Oz, we don’t know who and what is hiding behind the curtain. In my opinion, a lot of small and mid-size businesses are missing out on easy…
The Hall Blog
SEO Audio Voices: Doug Haslam on Social Media and PR
Our guest this week is Doug Haslam (@DougH), a PR veteran at SHIFT Communications. Doug recently commented on how his gung-ho use of social media has caused him to seen as a social media guy, though in reality social media is just one part of his job in PR (though it happens to be the…
Does it Pay to Be Popular? Applying Gary Vaynerchuk to B2B Marketing
photo credit: James Cridland I love it when great minds mesh. Over on Copyblogger (a favorite blog), Sean D’Souza (a favorite blogger) has a guest post talking about Gary Vaynerchuk (a favorite social media celebrity) and his “Secret Ingredient” — and why these ingredients might not be the same ones that make your marketing recipe…
Creating Your Own Economic Sector
No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of the mainstream economy focused around your company. Your local economy is defined by all the businesses that…