Largest Contentful Paint, or LCP, is one of the three main Core Web Vitals that will be a part of the page experience ranking update Google is planning to release in May of 2021. But what is it? As mentioned in a previous post, we will be exploring these page experience ranking metrics individually and…
The Hall Blog
Google Ads Phases Out Broad Match Modifier
The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…
Tailor Your Web Page’s Look in the SERPs with Structured Data
Google Search results today are more than a page of blue clickable titles with grey text underneath. Now, you’ll see images, related questions, dropdowns, bold text, and video, all depending on your search query. This is made possible with a portion of embedded code on a webpage known as structured data. Structured data was introduced…
The Evolution of Web Design
The world of web development and design is always evolving. When the first website, CERN, went live in 1992, it was entirely text based with no real layout to speak of. As time went on, the possibilities of the web led to incredible developments from innovators all over the world. In 1993, ALIWEB launched what…