In May of 2020, Google announced a set of Core Web Vitals they will be using to measure the quality of user experience for websites they crawl. These are some essential metrics that are common and critical across all websites. A month later, Google announced adding page experience metrics to Search ranking signals based on…
The Hall Blog
Tailor Your Web Page’s Look in the SERPs with Structured Data
Google Search results today are more than a page of blue clickable titles with grey text underneath. Now, you’ll see images, related questions, dropdowns, bold text, and video, all depending on your search query. This is made possible with a portion of embedded code on a webpage known as structured data. Structured data was introduced…
The Evolution of Web Design
The world of web development and design is always evolving. When the first website, CERN, went live in 1992, it was entirely text based with no real layout to speak of. As time went on, the possibilities of the web led to incredible developments from innovators all over the world. In 1993, ALIWEB launched what…
Digital Marketing Trends to Utilize in 2021
2020 produced some big changes and challenges to the digital marketing industry. It put into perspective how quickly you must adapt your marketing strategies to be ahead of the competition. Now that we have had a year to learn and see how consumer behavior has evolved, here are some performance-boosting digital marketing trends to utilize…