As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…
The Hall Blog
WooCommerce Series: Inventory Management
Inventory management or stock management is an important part of maintaining a successful product catalog. This is a system designed to track all goods coming in and going out of your shop, warehouse, or vendor. We’ll take a look at the built-in inventory management included in WooCommerce as well as other tips and options to…
How COVID-19 Has Changed Google My Business
Much like any other year, 2020 has been full of innovation from Google. Unlike previous years, though, much of this was born out of necessity for the cultural shift we’ve been living through. Although there has been a slight tilt back to in-person shopping and dining, it is evident that eCommerce, or a hybrid of…
5 Reasons to Advertise on YouTube
YouTube is the second most visited site in the world. With 2 billion+ users and about 1 billion hours of content being watched per day, it’s a no-brainer that YouTube ads should be in your marketing mix. Running ads on YouTube opens up so much opportunity to help businesses increase traffic, brand awareness, and conversions…