Google Shopping ads are a no brainer when it comes to eCommerce advertising. There is a lot you can do from the way you structure your campaigns to simple optimizations. Hang with me to the end of this blog and you will be well on your way to creating profitable shopping campaigns. Negate Irrelevant Search…
The Hall Blog
Screaming Frog: Custom Search Feature
We introduced the Screaming Frog application and its basic functionality in our Screaming Frog Simplified blog post. This time, we want to show you how to enhance your search capabilities using its Custom Search feature. The Custom Search option can be found in the main menu under Configuration > Custom: Suppose we want to…
Preparing Your eCommerce Store for the Holidays
As we approach the holiday season, people are starting to look for and buy presents and prepare for celebrations. Likewise, businesses across the country and the internet are starting to take strides to increase sales as much as possible. However, not everyone is going to be taking advantage of the same opportunities. How do you…
Responsive vs. Fluid Typography
Typography is arguably the most important aspect to any site—it communicates your brand’s message and objectives—yet it is often not given the attention it deserves. The current tech landscape includes all sorts of devices and screen resolutions, and designers and developers are expected to render content to work for all of these possible scenarios. We’ll…