Tracking the performance of your site is extremely important. This information allows you to make informed decisions when making improvements. It can help you identify issues and opportunities. When it comes to tracking your site there are many tools out there that range in price and purpose. All of these services will require some amount…
The Hall Blog
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…
The Importance and Use of Alt Text
To be rendered by a browser, images come with several attributes like src, width, height, etc. What if an image cannot be displayed? What if a user is visually impaired and uses a screen reader to access the web? The alt attribute provides text, an alternative to an image, to be rendered by browsers or…
Why You Should Be Using a CSS Preprocessor
CSS, or Cascading Style Sheets, is the magic that makes your site look the way you want it to. CSS is responsible for font size, color, element positioning, responsiveness, and many other aspects of a site’s overall look. However, with the sheer number of elements and style rules present in a site, the CSS file…