To be rendered by a browser, images come with several attributes like src, width, height, etc. What if an image cannot be displayed? What if a user is visually impaired and uses a screen reader to access the web? The alt attribute provides text, an alternative to an image, to be rendered by browsers or…
The Hall Blog
Why You Should Be Using a CSS Preprocessor
CSS, or Cascading Style Sheets, is the magic that makes your site look the way you want it to. CSS is responsible for font size, color, element positioning, responsiveness, and many other aspects of a site’s overall look. However, with the sheer number of elements and style rules present in a site, the CSS file…
7 Ways to Optimize Your Google My Business Listing
Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business…
Increasing Your Landing Page Conversion Rate
Website conversions take many forms, occurring on various pages throughout a site. Whether the action is a form submission, phone call, sign up, or an ecommerce transaction, all conversions can be increased by optimization. Dedicated landing pages used in paid search advertising use tactics to encourage the visitor to take a specific action. Tactics are…